Outputs fall into 3 main categories of actions:Ĭategory 1: Protect Position, Invest to Build, Build SelectivelyĬategory 2: Protect Position & Refocus, Selectivity/Manage for Earnings, Build SelectivelyĬategory 3: Manage for Earnings, Expand or Harvest, Divest This creates a 9-box matrix on which an analyst can position various business units or products. It has two main axis: Industry Attractiveness & Competitive Strength, with three levels (high, medium & low). This specific Template can be used to evaluate business units or products to optimize investments for a specific company or portfolio. The Framework was originally developed for GE (General Electric), to identify & retain key talents (Potential vs Performance). The GE-McKinsey 9-Box Matrix Framework was believed to be created by the world famous consulting firm McKinsey & Company in the early 1970s, just after the BCG Matrix.
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International financial reporting standards (ifrs).
